Importance of Branding Your Business

What is a Brand?

Branding your business is an essential step that any business owner needs to take, whether yours is a small- or big-time business. In fact, it is something that must be looked into during the phase of business planning.

 

A brand is basically a name or a logo that will be used in advertising campaigns to represent your company or business. This will be used when printing out your business cards or when referring to your company. Hence, deciding on a brand must be undertaken with much consideration and thought. To sum it up, a brand details who you are, what you do, and how you do it.

 

Importance of Branding

There are several aspects that involve branding businesses. Each has its own importance and impact on attaining your business goals. This is a step that every beginning businessman needs to educate him or herself about because it will determine the company’s performance in the future.

 

Here are reasons as to why business branding must be given careful thought:

Creating Business Identity

When you use a business idea to start your own business venture, chances are there are already some other existing businesses with the same nature as yours. Therefore, you need to create a brand for your business that will differentiate you from your competitors.

 

So when deciding on a brand name or logo for your company, you need to think of creative ways that will help make your business to be easily remembered by potential customers. Distinction is a vital part of every business venture and when people find that you have something unique to offer that lets you stand out from competing businesses, then you are one step closer to your business goals.

 

Once you have created your company brand, then that is when you need to look into delivering quality product or service that your brand will be perceived as. That takes you now to the next essential aspect involved with branding, which is marketing.

 

Marketing and Advertising Campaign

Branding also impacts the sales force of your product. If you are able to create a brand name that people will easily remember and recognize for your outstanding products, then it helps create an efficient branding system for your company.

 

The first step for a successful business is taking the time to let people know who you are, what you do, and the means at which you do it. Properly communicating your company’s vision through your brand is an essential stage of any business branding effort. Having established an effective company brand will also create awareness of the product you are promoting.

 

So, when people hear your brand, then they would easily think of your products or services and your company’s reputation.

 

Give us a call to discuss how we can professionally brand your business. +2348153902184

Powerful Ways to Boost Your Business Profits With Digital Marketing

Powerful Ways to Boost Your Business Profits With Digital Marketing

 

Have you ever wondered when you explore any shopping website to check your favorite collection, later of which you start receiving the ads of the same collection on another online platforms as well? Somehow you forget to buy an item and a few minutes later you receive an email stating that “You have one unbilled item in your cart”. Have you ever wondered there are so many websites related to same businesses but why only a few of them appear on the first page of the Google while searching for product or services? There are many things that may pop into your mind; however, only a few people are actually aware how this digital magic can happen. The answer to all these “Have You Ever” queries is – Digital Marketing.

Let’s check out some Benefits of Digital Marketing.

Digital Marketing has become the sensation of this millennium as well as acting as a savior for all type of businesses. It is a set of tools and marketing strategies to promote your brands and services through the internet medium. From small businesses to big firms are having the same agenda for their survival which is PROFIT and digital marketing really helping them to eventuate it. The entrepreneurs and marketers know that the World on the path of the digitalization so as their customers.

 

Therefore, they have no way left only the to adopt the ways which are highly appreciated and recommended by the consumers i.e. Internet marketing aka Digital Marketing. As most of the people are already highly privileged by the Benefits of Digital Marketing, let’s discuss for those who are still are new to this and want to know more about how Digital Marketing can boost their profits and sales in just 10 ways?

 

  • Make your Online Presence

 

Your first and foremost job is to make your business online. You can showcase your business through websites and social media platforms which is also known as Business Branding. In India itself where there are more than 465 million highly active internet users, it provides the huge platform to work on. Plus, mobile is another savvy technology that has made lives easier for consumers to grab information about the products or services and purchase them.

Therefore, you need to accept the power of the internet which can bring magic in your business. Create your own website, register businesses on different Social Media Platforms if you are looking for some major advancements. Plus don’t forget to answer all the comments and queries mentioned over the online platforms. The reply on each really helps to build a good impression.

 

2) Get Set with Social Media Paid Promotions

The easiest and strongest way to get visibility for your businesses is to register your brand for paid promotions which can be in the form of Facebook Ads, Instagram Ads, LinkedIn ads, and many more. For example, if we only talk about Facebook, there are already 2.6 billion active users on Facebook who are looking for new and reliable sources.

Statistically, more than 25% of time spent on online social media and 60% of online buying occurs based on social media reviews and comments. These stats clearly indicates how much visibility on Social Media can help your business.

Facebook offers a range of promotion types, whether you just want to get more “likes” or use them as a conversion driver for your latest product or service.

Similarly, if we talk about Instagram, the younger generation has flocked to this social media platform with over 700 million monthly active users. The advertisers are getting more of an opportunity to share their content through filtered photos. Instagram is one of the most natural ways to share content for your brand.

 

3) Pay Per Click

PPC is the ideal platform which delivers desired sales and inquiries. If you are not following PPC strategy, your business may be losing out at least 10-15% of people that click on sponsored Ads. There are many PPC agencies who offer the services and optimize PPC campaign if you do not feel comfortable in operating the campaigns or you can hire PPC professionals for the same.

This is crucial as Google Adwords can be your PPC specialist’s best friend as it offers a range of solutions, from good old search to Display, Remarketing, Shopping, and Video. This platform gives your business a wealth of options when it comes to getting it in front of millions of potential visitors and customers just by simply following the PPC campaigns trends.

 

4) SEO

Search Engine Optimization is one of the most underrated as well worthy marketing tactics which has triggered the nerves of the marketers. SEO is the content based marketing to drive natural traffic and sales. It is the longest but the unpaid way or you can say the most cost effective online marketing strategy that helps your business to reach areas that you never even thought possible.

As per the study, 75% of Google users will never go past page one, which means that if your website is not making the top 10 results then you are not going to be getting the traffic that you need to get sales. Although you can even avail SEO services to be on top in organic search.

 

5) Create and Share Video Content

These days video acts as the main medium if you want to convey your brand’s message. People spend more than 5 hours a day viewing video content online and making buying decisions. This makes marketer believe in the fact that by 2017 video marketing will account for 69% of all consumer traffic, mobile video ads will grow 5 times faster than desktop and landing pages with videos lead to 800% more conversion which is huge and make some sense too.

You may come across many companies who believe and prefer in sharing their brand’s message through video content rather than going through text ways because video content gives more visualization and human touch than any other content sharing tactic.

 

6) Extra Focus on Mobile Social Media Marketing

It has been officially released by Facebook which is a social media giant that there is an average of 556 million Mobile Daily Active Users, indicating a year-over-year increase of 49%. This is translated into 945 million Mobile Monthly Active Users, registering a 39% year-over-year increase in users.

This is just an indication that the power of mobile social media marketing which should prompt businesses to create more content as per the social media trends and location-based advertising targeting mobile social media users. Now the mobile is the basic source of communication and has become the ideal source for advertising too.

 

7) Ramp up Email Marketing

The email just not meant only for official communication, there is more to it. The more targeted and strategic you become, the greater your conversions will be. For example, if you are into Ecommerce business, you have a lot of data about your customers and you can leverage this to your advantage. You must have hated an abandoned shopping cart, but what are you doing to reverse this trend? You can do triggered remarketing (a concept of digital marketing) through emails that have listed the products left in the cart.

Email Marketing helps in triggering an email sequence as soon as a cart is abandoned delivers greater conversions. A series of three emails is proven to be the most effective, one sent immediately, another 24 hours later and another one week later. It will also act as backup source for customers.

 

8) Content Generation

If you want your brand to get more exposure, you need to create relevant content related to your brand or campaigns to give your customers or audiences an information that they are looking for. The content can be in any forms; blogs, videos, testimonials, interviews, website content, visuals, pictures, etc that totally depend on the genre you are looking for.

If you want your content to be seen and gain more exposure, start contributing content to other blogs in similar fields, this process is called Content Marketing. The content is considered to be good when it delivers the right message to the millions of hearts and minds of the customer. Most of the time content part is neglected by marketers, however, the success of your business primarily determined on the kind of content you share with your end users.

 

9) Measure Your Actions and Success

Trying out different tactics of digital marketing is good; however, it won’t help if you don’t measure your efforts and campaigns. After measuring, try to analyze what you can do to make it better. Through which devices you are getting more traffic. Which should be your targeting area? All these discoveries are really important if you are dreaming of business big high. For example, Google Analytics and Search Console can tell you how people find your store and what they do upon arriving.

Facebook Insights and Ad Manager can tell the age, location, relationship status, interests and behaviors of your fans and customers. Social media listening tools can tell us what customers think about our company and products, and what other topics are interesting to them. Use these tools to unearth insights about your audience’s demographic and psychographic profiles to gain a better understanding of what is most important and interesting.

 

10) Digital PR

You can build off your brand’s reputation by implementing a Digital PR strategy. If you reach out to various media related websites and send them over a solid pitch, they might just write an article on your company or feature your CEO in a blog post.  The more people talking about your company, tweeting about your business and mentioning your brand, the better exposure you will receive for the upcoming year.

 

I hope these few tactics will really help to achieve the best for your businesses. For those, who still figuring out these marketing strategies a bit complicated can even learn how to do by their own by enrolling themselves into Digital Marketing Certification Course where even Entrepreneurs can learn more about the digital marketing latest ideas plus perform them under the supervision of market experts. All you need is to think Out of the Box if you want to be in the competition

 

The Ultimate Must-Haves for Your Site

The Ultimate Must-Haves for Your Site

For your business to succeed online you need to make sure that your website is feature packed! There are many small details that can make all the difference – both in terms of giving customers trust and also giving them extra functions that aid conversions and improve the overall user experience of your site. It makes your business stand apart from the other’s giving you a competitive edge.

This list is for any size business and e-commerce sites should take a look as well. I’ve added quite a few more items in addition to their checklist that you should also include!

Overall, it’s absolutely imperative that your website meets the purpose you’re investing in – to drive business. That means every visitor should land with intent, find the information they need, be led to a conversion, and provide you with the necessary notifications and reporting you need to continue to optimize the site.

Too many companies are overly focused on design. A beautiful design provides the immediate impact you want visitors to have, but unless the site is actually working and driving sales for your company, it’s not worth the investment. Conversely, agencies often don’t offer all of the features your site needs to be successful. Conversion, search, and social optimization should not be add-ons, they should be baselines for any website project.

In Your Page Header:

  1. Domain name – that’s easy to read and remember.
  2. Logo – a visual representation of your business that’s unique.
  3. Tagline – a concise description of what your business does.
  4. Phone Number – a clickable phone number (and make sure you answer).
  5. Call-to-Action – tell visitors what you would like them to do.
  6. Top Navigation – discreet options to find the top pages on your site.
  7. Bread Crumb Navigation – help your visitors navigate hierarchically.

Above the Fold:

  1. Image or Slider – visually display unique selling points and differentiators.
  2. Reviews and Testimonials – Video is even better to build trust with your visitors.
  3. Important Business Information – Location, etc.

Below the Fold:

  1. Quality Content – your unique selling proposition described for visitors and search.
  2. Main Features – of your products and services.
  3. Internal Links – to your website’s inner pages.

Footer:

  1. Navigation – secondary navigation to common pages.
  2. Social Media – assist people in getting to know you via social channels.
  3. Online Chat Feature – instant communication while the visitor is researching.
  4. Business Hours – along with your location, this will make sure visitors know when they can visit.
  5. Contact Information – address, phone number, and/or email address.

Inner Pages:

  1. About Us Content – what’s your story?
  2. Inner Page Content – key product and service offerings in detail.
  3. Contact form – let visitors know when to expect a response.
  4. Captcha / Anti-Spam Feature – you’ll be sorry if you don’t!
  5. Privacy Policy Page – let visitors know how you’re going to utilize data you collect from them. You may also want a Terms of Service if you’re providing any kind of service with your site. Your best bet is to talk to an attorney!
  6. FAQ Page – frequently asked questions about your products and services.
  7. Blog Page – company news, industry news, advice, and client stories you can share with your audience.

Blog:

  1. Comment feature – increase user engagement.
  2. Search bar – make it easier for visitors to find the information they’re seeking.
  3. Sidebar – show your latest or most popular blog posts, call-to-action, or related posts.
  4. Social Media Share – allow users to easily share your articles.

Other Content and Design Points to Consider:

  1. Easily readable, clean font
  2. Links that are easy to understand
  3. Mobile responsive
  4. Hamburger menu on mobile site
  5. Use contrasting colors
  6. Use a spell checker – we love Grammarly!

Search Engine Optimization:

  1. Title and meta description updates – optimize your title and meta description so search engine users are more likely to click through.
  2. Automatic sitemap creation – and submission to common webmaster tools.
  3. Easy to update URL structure – short, concise URLs that aren’t using query strings and numbers are easier to share and more attractive to click on.

Server and Hosting:

  1. Fast and reliable hosting – we love Flywheel!
  2. Automatic website backup feature – your site needs to be backed up nightly and easy to restore. Most good hosting platforms offer this.
  3. SSL – ensure your site has a security certificate, especially if you’re collecting information from visitors.

Technical Requirements Backend:

  1. Optimized code for fast page loading
  2. Use a CMS
  3. Cross-browser compatibility
  4. Google Search Console integration
  5. Google Analytics Integration – even better might be Google Tag Manager integration with Google Analytics configured.
  6. Microformats – Schema.org tagging for Google to read (especially if you’re a local business), Twitter card data for twitter, and Open Graph tagging for Facebook can all enhance your visibility when your site is shared or found on search and social media.
  7. Site Caching – when your site is delivered, it may be fast. But what about when you have tens of thousands of visitors in a day… will it crash or keep up?

Things to Avoid:

  1. Use a video hosting service, don’t load videos on your server
  2. Avoid background music
  3. Don’t use Flash
  4. Avoid Click to Enter sites (unless there are age restrictions)
  5. Do not steal content, images, or other assets
  6. Do not share confidential information

Additional Items Missed

  1. Newsletter Signup – Many visitors to your site won’t be ready to purchase but they will subscribe to buy later or keep in touch. Email capture is a critical element for every business!
  2. CDN – Content Delivery Networks will speed up your site considerably.
  3. Robots.txt – Let the search engines know what they can and can’t index, and where to find your sitemap. Read: What is Search Engine Optimization?
  4. Landing Pages – Landing pages are a must have. Destination pages for each motivated visitor who has clicked a call-to-action is critical to your conversion success. And landing pages that integrate to customer relationship management and marketing automation platforms are even better. Read: 9 Landing Page Mistakes to Avoid
  5. Podcasts – Podcasting continues to drive results with businesses. Businesses can target leads for interviews, capture testimonials from clients, educate their customers, and build authority in their industry. Read: Why Companies Are Podcasting
  6. Videos – Even small businesses can afford basic videos… all you need is your smartphone and you’re good to go! Read: Why Product Video is a Priority and 5 Types of Videos You Should Produce
  7. Map – Are you registered with Google My Business? You should be for map searches for your business. And I’d encourage you to include a map on your site as well.
  8. Logo Bar – If you’re a B2B company, having a logo bar is critical so prospects can see who else you’re working with. We built an image rotator widget for this very reason.
  9. Premium Resources – If you’re not producing premium content like infographics, white papers, and case studies, you’re missing out on a lot of ways to attract visitors to connect with you through your landing pages! Read: The Top Marketing Tactics for Lead Generation
  10. Mobile Standards – Facebook Instant Articles, Apple News, and Google Accelerated Mobile Pages are new, integrated content standards that you should be publishing.
Difference between static and dynamic website

Web Design Choices

Static vs Dynamic Website Design

There are basically two main types of website – static and dynamic.

A static site is one that is usually written in plain HTML and what is in the code of the page is what is displayed to the user.

A dynamic site is one that is written using a server-side scripting language such as PHP, ASP, JSP, or Coldfusion. In such a site the content is called in by the scripting language from other files or from a database depending on actions taken by the user.

 

Relative merits of static and dynamic websites

Static sites – advantages

Flexibility is the main advantage of a static site – every page can be different if desired, to match the layout to different content, and the designer is free to put in any special effects that a client may ask for in a unique way on different pages. This allows theming – for instance an author may want a different theme for a different book and associated pages or perhaps for a series of books, in order to match the cover designs or the context of the stories.

Cost is generally lower up-front than a dynamic site.

 

Static sites – disadvantages

The main problem with any static site appears when you wish to update the content. Unless you are conversant with HTML and the design methods used in the site then you have to go back to the designer to have any content changes made. This may be perfectly ok when a new page is required which needs design input, but if all you want to do is change some text then it can be a nuisance for both client and designer.

The second main problem is scalability. If you wish to sell products on your site and you have a lot of them then you may have to construct individual pages for each one, which can take considerable time, effort and cost.

Costs – there are ongoing costs for updating the content.

 

Dynamic sites – advantages

The main advantages of dynamic sites are that by connecting them to databases you can easily pull in information in an organized and structured way to create product pages or categories of related products sorted in a variety of different ways depending on how the user wants to view them.

 

This ability to connect to a database means that you can also create a content management system – an interface which allows the client to input and manage data via a web-based series of administration pages. That content can be text for their pages and images to go along with the text, or items in their product range with categories, specifications, short and long descriptions, images, etc. In both these cases it can be as simple or as complex as the client requires.

There are little or no ongoing costs unless there is a change in the basic design or an extra capability added.

 

Dynamic sites – disadvantages

The design of a dynamic site is more fixed than a static one because many of the pages are essentially a template into which data and content is poured to create multiple pages of a similar type. So for instance all your product pages will be essentially the same page layout with different data being displayed. While some customization capability can be built in it is usually quite limited, such a selecting from a set of pre-defined options. Individual layout changes to particular pages are not usually possible.

Costs are higher initially than for a static site, and additional functionality may also cost more, particularly if it’s something that wasn’t envisaged originally and requires re-writing of the core code or database.

This Is Why You Need A Dynamic Website For Your Business In 2019?

This Is Why You Need A Dynamic Website For Your Business In 2019?

A Website is one of the fundamental platforms for an online business.

 

Whether you are a manufacturer, retailer or service provider, you are going to need a website to showcase your products and services in the digital world. A website acts as an online store for your business and a dynamic website makes it even more convenient.

 

It’s 2019 and we have already witnessed the race at which the technology is rising from the past decade.

Everything has become online. It’s no surprise that everything will be soon be transformed digitally even in Nepal in coming few years. So why not prepare from today.

More than 70% Nepalese youth use Facebook and other internet applications daily. From this data itself, you can imagine how the online market has transformed over the years.

 

Having that said, let me enlist various reasons why a website is important to any business in Nepal.

 

1) Providing information:

A website is an All-in-one solution for providing useful information to your visitors.

Whether, you want to provide any information on latest products or service or if you want to communicate with your visitors, a website is a perfect place to get started from.

 

2) Customer Relationship Management:

A website can act as an effective customer relationship management if done correctly. You can communicate with your users regarding their problems and provide them the solution. These all can be performed through a single website.

 

3) Accessible:

A website is always online and accessible 24/7. Your customers and potential customers can visit your site whenever it is more convenient for them. They can search for information about your upcoming products and/or services at any time of the day and night.

Your website is a precious and always-available resource for information which would otherwise only be accessible during your regular business hours.

 

4) Increases sales:

Let us consider that you are the best garment product seller in the city. But if anyone from the neighbouring town would be interested in your product, there is no way that they can find you if they are not in your locality. This is where the importance of having a website creates impact on.

In the prior situation with website for your business, you can always be found online whether the customer is from your locality or they are from another continent. A website makes it easier for a globalized business environment.

 

5) Advertising:

Gone are the days when you had to pay thousands and tens of thousands of dollars to get your product/service/business in front of prospective clients through different advertising mediums like newspapers, magazines and Tv commercials.

People’s behaviour has changed with the change in technology. People hangout more on their mobile phones than on TV or Newspapers these days. This is the main reason, your business needs a website in this digital world.

It is one of the least expensive form of Advertising. Just post an update and share it with your readers, this is as simple as sending an email.

 

6) Build Authority for Your Business:

In today’s economy, your website is becoming increasingly important for customers researching a small business. They want to be assured that you’re stable enough to have a dedicated professional web presence.

They want to be sure you are here to stay! By having a website for your business, you show customers that this is where they can reach you or learn more about your company.

All of this build authority for your business. Without a website, you’re at a huge disadvantage as a small business trying to communicate with your customers.

 

Conclusions:

So, these were the topmost reasons why you need a dynamic website in Nepal for your awesome business. Whether you own a small business or a large enterprise, A website is a must have thing for your business. Do let me know what you think about it in the comment section.

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